James screwed more people than a 12 pack of Trojan

(BlackPress.org) - LeBron James may be a professional basketball standout and the NBA's only real answer to improving ticket sales, but with his recent decision to hijack the media (and half a dozen NBA teams in the process), James also proved to be a Class A jerk who put profit ahead of loyalty and rivals Tiger Woods in poorly executed PR strategies.

Not only did James stack the deck - and fans expectations - unachievably high, but he alienated just about everyone that helped him along theway. James screwed more people during the process than can be mentioned in this brief report. Maybe he'll get a Trojan endorsement out of it.



Take for example Jay Z, one of the biggest losers in the LeBron drama. Jay Z, who shocked everyone by giving the finger to New York Knicks with his "Blueprint for Success" billboard, bet it all that LeBron would be coming to the Nets. Now JayZ, who is partnered with a Russian billionaire at a time when American-Russian relations are strained, is left with a new stadium, no star and a potential international mess on his hands. Will his actions cause Jay Z to cancel the annual "Two Kings" dinner the two holds during the NBA All Star weekend?

Consider,too, how stupidly James played the city of Cleveland. Dan Gilbert, the team's owner said it best, "Cleveland fans don't deserve this cowardly betrayal." To tell Cleveland, 'thanks but no thanks' during aself-centered press conference while pimping kids in the background was the essence of sleeze. At the very least, he should have called the owner before the announcement.

James needs a publicist, not friends who sell him out like they did with his decision to go to Miami. He's not even in uniform yet, but his "friends" got paid to tell ESPN where he was going. 

In the end, LeBron isn't any closer to winning a ring but he's definately become the player many people will love to hate.